If you're wondering what to add to your cart, here are a few, quick questions to help you decide:
1. What's your budget for coffee?
The Dream Coffee, whether you get it in whole beans or grounds, comes with the same price tag. But if you're planning on purchasing beans, you'll need to add a manual or an electric grinder to your coffee arsenal, especially if your coffee machine doesn't automatically grind the coffee for you. If a coffee grinder isn't a priority, then stick with getting a bag of grounds.
2. How do you brew your coffee?
The grounds of The Dream Coffee comes in a medium grind, which works best with drip and pourover brewing methods. If this is how you brew your coffee, the grounds should work just fine. But if you have a French press or an espresso machine, it's best to get a bag of beans so you can grind your coffee into a coarse grind (for French press) or a fine grind (for espresso machines).
3. How often do you drink coffee?
To get the freshest cup possible, ground coffee should ideally be consumed within two weeks of roasting. If you have a cup of coffee every day, you can finish a bag of grounds of The Dream Coffee in about a week. Grounds would still be a good choice if you're a frequent drinker. However, if you just keep coffee to drink during certain occasions, you're better off purchasing a bag of beans that you can grind right before brewing and serving.
4. How much time do you have to prepare coffee?
When you get a bag of grounds, all you need to do is brew your coffee, drink it, and make your dreams happen—this is ideal if you're the type to have a mad rush in the morning. Remember that if you're getting a bag of beans, you'll need to add a few minutes to your prep time to grind your coffee.
5. Are you particular about your coffee?
If your answer to this question is a resounding yes, by all means, get a bag of beans. Coffee loses 60% of its innate aroma within 15 minutes of grounding, according to Craft Beverage, so when you grind your beans right before you brew, you're making sure that you get the freshest, most flavorful cup possible.