Press & Features
"A chance discovery of a field of wild coffee beans led to a complete career change for young journalist and marketer Larissa Joson. Now, the agripreneur is a co-founder of Filipino coffee brand The Dream Coffee, and is on a mission to improve the livelihoods of rural farmers and their families."
"Currently in their fourth harvest year with the farmers in T’Boli, their priority remains the same: to have a working sales and resource channel for coffee from T’Boli. They were also one of the few businesses that only had online operations. While in 2017 and 2018 these business decisions were not the norm, the strategy has paid off in 2020. When physical stores closed down, they did not have to make as big of a shift as other businesses."
"What makes them special: The Dream Coffee beans are grown in the same country, region, and municipality—without synthetic fertilizers."
"To capture its consistent, dream-like taste, it is organically produced and roasted medium in small batches, ensuring a fresh roast that has chocolate and caramel notes. Available in beans or grounds, enjoy preparing this using your favourite brewing method at home."
"They want the farmers to experience the huge market for high-quality coffee, as well as the sustainable livelihood they can obtain from growing and producing excellent coffee, which they can pass onto the next generation. Ultimately, their goal is to establish T’Boli as one of the suppliers of Philippine coffee."
“It was challenging to get farmers to believe in the value of their coffee crops,” she added. “You have to understand that they’ve been growing this for a long time, yet they’ve never experienced the impact of its value. We dealt with this by spending time educating and training them, and more importantly, building lasting relationships with the community.”
"The Dream Coffee sources its Arabica beans all the way from T’Boli, South Cotabato, where each coffee cherry is handpicked at the peak of its ripeness. This brand is also a social enterprise. You’re helping farmers while they help you."
“The Dream Coffee makes an impact on these farmer-families’ lives by helping them realize the value of what they create and grow."
"Their coffee is 100% Single Estate, Single Origin Philippine Arabica—rich with bright hints of caramel, which is almost (you guessed it) dream-like."
"And you shouldn't settle for just anything—for your coffee-loving buds, we found The Dream Coffee, locally sourced coffee beans that come in the cutest packaging, too."
"The T’nalak-inspired packaging easily separates The Dream Coffee apart from others but its story goes beyond what’s seen outside."